Social Media Trends & Insights
Exploring the latest trends in social media marketing and influencer culture.
TikTok Ads Rise
1
Instagram Ads Struggle
Businesses report declining effectiveness of Instagram ads.
2
TikTok Ads Gain Traction
TikTok ads are becoming increasingly popular in Kenya.
3
Discreet Advertising
TikTok ads are often subtle and integrated into the user experience.
4
Influencer Marketing
TikTok ads leverage popular figures and influencers to reach wider audiences.
The "Very Demure, Mindful, and Cutesy" Trend
The "Very Demure, Mindful, and Cutesy" Trend
This trend emphasizes respectful and considerate behavior in public spaces.
- It encourages individuals to be mindful of their actions and interactions with others.
- The trend has gained widespread popularity, with celebrities and public figures adopting the phrase.
The Trend's Creator
Jule Lebron, the creator of the trend, was a cashier who gained fame for his positive attitude and respectful demeanor.
- His success has allowed him to pursue a sex change, raising questions about societal acceptance of personal choices.
Skincare Ads: Bare Skin or Makeup?
L'Oreal Ads
L'Oreal's South African ad features a model wearing makeup in a skincare campaign.
Garnier, La Roche, and Geisha Ads
Other skincare brands showcase models with bare skin in their ads.
Consumer Perspective
Consumers want to see how skincare products perform on bare skin.
The Role of Influencers
Influencer Fatigue
Influencer Fatigue
Businesses are expressing concerns about the effectiveness of influencer marketing.
- Some businesses are opting to build their own platforms and hire in-house content creators.
Measuring Influencer Impact
It's crucial to track influencer marketing efforts to determine their effectiveness.
- Use trackable links, discount codes, or specific call-to-actions to measure results.
Building a Successful Social Media Brand
1
Niche
Identify a specific area of expertise or interest.
2
Unique Brand Identity
Develop a distinct personality and style that sets you apart.
3
Unfair Advantage
Leverage unique skills, knowledge, or experiences to stand out.
4
Style and Presentation
Cultivate a consistent and engaging style in your content and presentation.
Morara Kebaso's Success
1
Niche: Civic Education
Focuses on exposing corruption and government misconduct.
2
Unique Identity: Exposing Ghost Projects
Travels to project sites and investigates government spending.
3
Unfair Advantage: Legal Background
Utilizes his legal expertise to analyze documents and reports.
4
Style: Mimicking the President
Adopts a similar speaking style and attire to the president.
The Importance of Divine Intervention
Morara attributes his success to a combination of hard work, strategic branding, and divine intervention.
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